ABOUT

Therapy & You is an online therapy platform dedicated to providing accessible mental health services. Founded by Michael Russell with the mission to make therapy more available and less stigmatized, the platform connects users with licensed therapists who provide individual, couples, and group therapy to help overcome various mental health challenges.

As the sole UX/UI Designer on the team, I conducted competitor analysis and user research, leading the complete redesign of the online mental health service provider’s website.

PROBLEM

Therapy & You’s original website was outdated and struggled to communicate essential information effectively. Key details like service offerings, costs, and types of therapy services provided were unclear or difficult to locate, leaving users with unanswered questions and a lack of confidence in accessing the support they needed.

SOLUTION

To address these issues, I led a comprehensive redesign focused on creating a clear, user-friendly experience. By enhancing the website’s layout, I made vital information — such as service offerings, pricing, and therapy types — easy to find and understand. This approach aimed to increase transparency, build user trust, and ensure visitors could effortlessly navigate the site to find answers to their questions and the support they needed.

DESIGN

Contact Us, BEFORE:

Contact Us, AFTER:

Home Page, AFTER

Home Page, BEFORE:

Iterations include:

  • Home Page redesign - clear mission statement, services provided, organized reviews, improved footer providing necessary information + navigation

  • New pages, including -

    • Individual Therapy, Couples Therapy, Family Counseling pages - further explaining who these services aim to help and the approaches that will be used during therapy sessions

    • Services page - explaining who Therapy & You helps and the therapeutic methods broken down and defined for better understanding

    • FAQ’s page - including rates for people of all backgrounds and insurances, and how initial consultations work

    • Dedicating a separate page for “Meet Our Team”

  • Contact Us page - allows visitors to ask questions directly through the website

RESULTS

The redesigned website has shown promising results, with the most recent event sign-up rate reaching 120% of the usual rate. Although the redesign was only recently completed, I will continue to monitor key success metrics including: user engagement, conversion rates, bounce rates, and new/continued patient enrollment. I will also gather additional user feedback from both old and new patients using Therapy & You’s services. These metrics will provide insights to further refine the user experience and ensure the website meets evolving user needs effectively.

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